Date and Time: 19/05/2021 (21:00-23:00)
This project is an alternative intro to the TV series "Mad Men", which is about the life of a successful and ambitious advertiser, in the 1960-70s. Taking into account the historical context, the urban environment, the identity of the characters and the overall atmosphere of the series, I combined the aesthetics of the intro with the work of the artist Idelle Weber. The subject of her work was often corporate employees, in their social environment, against the backdrop of the Manhattan urban landscape. To emphasize the correlation of the two, I make a direct reference to Weber's work, recreating her characteristic paintings, but adapting them within the series, with characters from the series and with content that follows its theme.