Multimedia Semiotics Ι


Teaching Staff: Honorato Dalila
Course Code: THE602
Course Category: Specific Background
Course Type: Elective
Course Level: Undergraduate
Course Language: Greek
Delivery method: Lectures
Semester: 6th
ECTS: 5
Teaching Units: 3
Teaching Hours: 3
Teaching Structure:
ActivitySemester Workload
Lectures39
Lab Lectures0
Tutorial0
Hands-on Lab0
Practice and Preparation30
Independent Study56
Course Total (ECTS: 5)125

Recquired / Recommended : THE302, (THE503)
Prerequisite to / Recommended to: THE702
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Short Description:

The relationship between external images (from the environment and screen media such as television, film or computer-based media) and internal imagery (such as mental representations of objects, sensations, ideas and dreams) is analyzed. This relationship is responsible for the recognition and understanding of perceived images. The first part of the course’s approach entails the integration of semiotics, concerning the creation of images and their apprehension on behalf of the audience, and communication theory, regarding the research on the relation between mental processing and behavior. Themes concerning symbolism and mythology in audiovisual expression are also examined.


Objectives - Learning Outcomes:

Concepts: semiotics, expression, image. Perception as sense and as cognitive process. Emotion, image and echoic memory. Narrative identity. Images of the female and male stereotypes. Psychoanalysis and the moving image. Icons, images and hypermedia.


Syllabus:

1st Week: What is semiotics.
2nd Week: The gaze and mental images.
3rd Week: Sound imagery, cognition and culture.
4th Week: Unconscious, dreams, symbols and archetypes.
5th Week: Childhood and pregnancy imaging. Images of self-development.
6th Week: Self-image and images of social identity.
7th Week: Analyzing moving images: gender and androgynous.
8th Week: Analyzing moving images: impairment and empowerment.
9th Week: The semiotics of everyday life: environment, space and objects.
10th Week: “Virtual” semiotics and digital images.
11th Week: Semiotics of the uncanny: medical imaging, the microscopic gaze and the images from inside the human body.
12th Week: Presentation of final assignment (part 1).
13th Week: Presentation of final assignment (part 2).


Suggested Bibliography:

Elias, Norbert, The Symbol Theory, Sage Publication, 1991.
Kress, Gunther and Theo Van Leeuwen, Reading Images: The Grammar of Visual Design, Routledge, 2006.
Material available on the e-class platform.


Teaching Methods:

Lectures.

Home assignments.


Evaluation Methods:

Written examination paper.

Final written assignment.

Oral presentation of final written assignment.

Updated: 11-02-2020

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