Laida Limniati

Supervisor: Andreas Giannakoulopoulos
Members: Stelios Papathanassopoulos, Dalila Honorato

PhD research topic:

Artificial Intelligence (AI) has been advancing at a rapid pace in recent years and now AI - from the initials of the English term Artificial Intelligence - has crept into more areas of our lives than we can realize. One of them is the field of image and sound, where AI Generated Content or synthetic content is coming to change the way visual content is created. Image, besides being an art form, is also one of the key tools of Digital Marketing.  This thesis aims to investigate the impact of AI-generated Audiovisual Content on Digital Marketing through the sentiment it creates in Social Media users.

Laida Limniati is working as a Digital Account Executive in BrilliantPR Digital Agency. She has also worked as a journalist in the fields of technology and self-driving cars. She has also worked as a Marketing Executive and Communications Specialist. She holds a BA (Bachelor) in Communication and Media Studies from the National and Kapodistrian University of Athens (UoA), a MA (Master) in Communication and Media Studies from UoA with Major in Digital Media and Interactive Environments, a Master of Arts in Quality Journalism and New Technologies from Danube University Krems and a Master of Arts in Social Sciences (Major in Media and Global Communication) from the University of Helsinki. She loves Japanese culture and Japanese manga and anime in particular. Her interests also include: new technologies, internet, storytelling, transmedia storytelling, and social media.