Lina Petrianou
Title: | Examining Video Content on Social Media - creating a methodological tool for enhancing the storytelling transformation: from Cross Media to Viral Transmedia |
Position: | Ph.D Candidate |
Email: | linapetrianou@gmail.com |
Committee
Supervisor: Iakovos Panagopoulos
Members: Ioannis Deligiannis, Konstantinos Vogklis
PhD research topic:
The research examines the dynamics of storytelling in audiovisual content on social media, focusing on the transformation from cross media storytelling, where a story is presented in a cohesive way across different social media platforms, to viral transmedia storytelling, where the narrative spreads dynamically by leveraging the unique capabilities of each platform. As a practice-based study, it includes the creation and testing of content aimed at enhancing interactivity, aesthetics, and audience engagement. The goal is to understand the mechanisms that amplify the dissemination and effectiveness of stories in the digital environment.
Lina Petrianou is a Voice Actor, Content Creator, and Expert in Content Strategy for Social Media. Her professional journey began at the age of 14, when she worked in radio production and commercial voice-overs. Since then, she has collaborated with some of the largest Greek companies and international organizations, creating advertising messages for television, radio, in-store promotions, and online platforms, both in Greece and abroad. She graduated from the Department of Audio and Visual Arts at Ionian University, where she developed her skills in audiovisual creation and storytelling. She later earned a Master's degree in Post Production Editing for Film & Television from Bournemouth University, UK, specializing in the art of editing and post-production for films, television productions, and audiovisual content for online platforms. In addition to her expertise in voice acting, Lina is actively involved in content creation and strategic planning for Social Media. She collaborates with tourism and social organizations, tourism boards, commercial brands, and creative projects, focusing on the promotion of destinations and products while continuously exploring the impact of content on Social Media platforms. Lina has also established a distinctive presence in the field of children’s storytelling. She runs her own YouTube and Spotify channels and maintains an active presence on platforms such as TikTok and Instagram, where she discusses the art of voice acting and creates content related to storytelling, education, and travel. Lina is a PhD candidate at the Department of Audio and Visual Arts at Ionian University. Her research focuses on Video Storytelling for Social Media: From Cross Media to Viral Transmedia Storytelling. Her work examines contemporary storytelling practices and strategies that enhance communication and audience engagement through digital platforms.
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