Voluntary blood donation is internationally recognized as the highest act of altruism and love for one’s fellowman. According to American researcher J. A. Piliavin, altruism is the primary factor motivating an individual to become a voluntary blood donor. As noted by Piet J. Hagen in Blood Donation in Europe: A White Paper (Chapter 4), British research identified the main reasons people become voluntary blood donors as social conscience, the desire to help those in need, and, in some cases, the opportunity to monitor their own good health through the donation process. Thirty years later, the nationwide survey conducted by MRB (27 June–4 July 2024) on behalf of the Panhellenic Federation of Volunteer Blood Donor Associations (P.O.S.E.A.) confirms the enduring relevance of these values, as 79% of respondents described voluntary blood donation as an act of altruism and love.

Aiding  in the important work of the blood donation departments of public hospitals, our goal is to better understand blood donors, as well as the means and methods of informing and attracting them, as this is the key to increasing the number of regular volunteer blood donors with the ultimate goal of ensuring a sufficient quantity of voluntary blood in our hospitals, throughout the year, so that we feel safe, in our place, in our country.

Language of instruction: Greek

Coordinated by: AV School Organizing Team