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Azi Lev-On
School of Communication, Ariel University, Israel
Prof. Azi Lev-On is a faculty member in the School of Communication in Ariel University. His research focuses on the social and political uses and impact of the Internet and social media, and particularly on their affordances for and usage by citizens in terms of speech and action, and the corresponding institutional responses.
Full Paper
Unpacking the Dynamics of Social Media Challenge Popularity: A Multimodal Analysis of TikTok Challenge VideosBack





