7th International Conference

Digital Culture & AudioVisual Challenges

Interdisciplinary Creativity in Arts and Technology

Hybrid - Corfu/Online, May 9-10, 2025

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Stamatoula Bilali
International Hellenic University

PhD candidate exploring the dynamic intersection of fashion and gaming, with a special interest in the evolution of digital clothing. My journey—shaped by studies and work across different countries—has cultivated a rich multicultural perspective. With an academic foundation in fashion industry management and hands-on experience in international and European projects, I focus on the innovative technologies transforming how we design, wear, and experience fashion in both virtual and real worlds. 

Poster
Digital Fashion Marketing Strategies and Consumer Behaviour: A Literature Review

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