

Stamatoula Bilali

International Hellenic University
PhD candidate exploring the dynamic intersection of fashion and gaming, with a special interest in the evolution of digital clothing. My journey—shaped by studies and work across different countries—has cultivated a rich multicultural perspective. With an academic foundation in fashion industry management and hands-on experience in international and European projects, I focus on the innovative technologies transforming how we design, wear, and experience fashion in both virtual and real worlds.
Poster
Digital Fashion Marketing Strategies and Consumer Behaviour: A Literature ReviewBack