Digital Culture & AudioVisual Challenges

This research investigates neon beyond its semiotic and commercial frameworks, proposing a materialist approach that foregrounds neon as an active agent in contemporary artistic discourse. While neon’s historical deployment in signage has reinforced its association with linguistic representation, its unique spectral, sonic, and affectual properties remain critically underexplored. This study seeks to reposition neon within the intersecting elds of affect theory, linguistics, and ecology, offering new methodologies for theorizing its artistic potential.