Digital Culture & AudioVisual Challenges

Jean Baudrillard builds a whole theory of Art in the age of late capitalism that rely on the phenomenon of transaesthetics. If everything is art then Art disappears. Technology plays a critical part in this process that goes at the heart of capitalist production and reproduction of commodities as artistic, popular and cultural objects. More spefically, the French thinker exemplifies his whole analysis via photography and the art of photo in the era of popular culture and digitality. Actually, his theory about Art could be seen as a reflective extension of his theory about simulation and simulacra in the age of the technical/digital reproduction of objects themselves.