5th International Conference

Digital Culture & AudioVisual Challenges

Interdisciplinary Creativity in Arts and Technology

Hybrid - Corfu/Online, May 12-13, 2023

Art and photography in the digital age of late capitalism: The case of Jean Baudrillard
Spiros Makris
Keywords: Art, transaesthetics, photography, technology, digitality, illusion, disappearance

Jean Baudrillard builds a whole theory of Art in the age of late capitalism that rely on the phenomenon of transaesthetics. If everything is art then Art disappears. Technology plays a critical part in this process that goes at the heart of capitalist production and reproduction of commodities as artistic, popular and cultural objects. More spefically, the French thinker exemplifies his whole analysis via photography and the art of photo in the era of popular culture and digitality. Actually, his theory about Art could be seen as a reflective extension of his theory about simulation and simulacra in the age of the technical/digital reproduction of objects themselves.

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