Audiovisual projects, produced from the combination of artistic inspiration and technological expertise, constitute the basic means for transferring meaning and content in the networked and complex communicational environment of the digital age. The development of audiovisual projects, under the competitive conditions of the modern business market, demands and at the same time requires high specialization in the fields of design, organization, management and promotion, which form the necessary foundation for a successful implementation of creative ideas and technical skills. As a cognitive area, the design and organization of audiovisual projects covers a wide range of skills which entails aspects of management science, economic theory, group psychology, computer science, industrial design and research methodology, under the strict synthetic prism defined by the artistic and technological aspects of contemporary audiovisual projects.

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