Semiotic Analysis of New Media
Objective of the course "Semiotic Analysis of New Media" is: a) to provide acquaintance with the object and the tools of semiotics and b) to introduce the students to the study of the meaning of symbolic systems in regard to new media. The so-called new media, characterized by its interactivity provided by computer technology, have vanished the clear separation between creator/producer and user/consumer. As a result, any attempt to decode the content of different forms of interactive artworks or systems has to take in consideration the connection between body, media and interpretation because the contact with the work essentially affects its content and simultaneously its meaning. Therefore, the course is grounded on the relation between phenomenology, cognitive psychology and semiotics.
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